News from the Swedish Newspaper Industry
The Internet passed TV as an advertising channel during the third quarter of 2007 according to IRM, the Swedish Institute for Advertising and Media Statistics. But when viewed from the perspective of the full year, TV is a larger advertising channel. Internet advertising now constitutes 14 percent of the advertising pie, and with growth of 30 percent, the Internet accounts for all growth in the Swedish advertising market, this according to IRM.
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Sweden and the Daily Press
There are almost no limitations on freedom of expression and freedom of the press in Sweden. We have a long - and strong - tradition and the world's first freedom of the press laws came in Sweden in 1766. And now the old laws are challenged. One reason is technological. In Sweden a public debate is going on regarding whether a change is needed or not. Read more about the history and the present parts of the debate.
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Right now in Sweden
It may be Sweden's second city, but Gothenburg is Scandinavia's Christmas capital. In December, its tree-lined avenues are decked out with 5 million fairy lights, and hundreds of market stands sell handicrafts, roast chestnuts and goblets of glögg, a potent mulled wine that does wonders against the Nordic chill. Time Magazine describes the Xmas celebrations in Gothenburg in an article on Dec 5.
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Europe's Eldorado for entrepreneurs
Göteborg has received many honors and been ranked high on many lists lately. The city tops the list of places with the best climate for small enterprises in Europe, the city's trademark has been singled out as the strongest in Sweden and in June Göteborg & Co. was chosen as the best tourist organization in Europe.